TY  - BOOK
AU  - Halady Rao,Purba
TI  - Predictive modelling in strategic marketing
SN  - 9788120336346 (pbk.)
U1  - 658.83 22
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning
KW  - Marketing
KW  - Decision making
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -