Halady Rao, Purba <br/><br/>
Predictive modelling in strategic marketing/ 
Purba Halady Rao 
 - New Delhi :  PHI Learning,  2008 
 - xiii, 146 p.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788120336346 (pbk.)  Rs.175.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83