TY  - BOOK
AU  - Chiu,Susan
AU  - Tavella,Domingo
TI  - Data mining and market intelligence for optimal marketing returns
SN  - 0750682343
U1  - 658.83 22
PY  - 2008///
CY  - Amsterdam, The Netherlands
PB  - Elsevier
KW  - Marketing research
KW  - Data mining
N1  - Includes bibliographical references and index
ER  -