Chiu, Susan <br/><br/>
Data mining and market intelligence for optimal marketing returns / 
Susan Chiu, Domingo Tavella 
 - Amsterdam, The Netherlands :  Elsevier,  2008 
 - xiii, 280 p.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750682343  $59.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Data mining
<br/><br/><label>Dewey Class. No.: </label>658.83