TY  - BOOK
AU  - Gupta,S.L.
AU  - Ratna,V.V.
TI  - Advertising and sales promotion management: an Indian perspective - text and cases
SN  - 8180541118(pbk.)
U1  - 658.80954 22
PY  - 2004///
CY  - New Delhi
PB  - Sultan Chand Dropadi Devi Education Foundation
KW  - Advertising
KW  - Sales promotion
KW  - Marketing
KW  - Management
KW  - Marketing research
ER  -