Gupta, S. L. <br/><br/>
Advertising and sales promotion management :  an Indian perspective - text and cases/ 
S. L. Gupta, V. V. Ratna 
 - New Delhi :  Sultan Chand Dropadi Devi Education Foundation,  2004 
 - xxii, 648 p. :  ill.;  24 cm. 
<br/><br/><label>ISBN: </label>8180541118(pbk.)  Rs. 250.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Marketing--Management<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.80954