TY  - BOOK
AU  - Chowdhary,Nimit
AU  - Chowdhary,Monika
TI  - Textbook of marketing of services: the Indian experience
SN  - 140392760x(pbk)
U1  - 658.809 54 22
PY  - 2005///
CY  - New Delhi
PB  - Macmillan India
KW  - Marketing
KW  - Management
KW  - Service industries
N1  - Includes index
ER  -