Chowdhary, Nimit <br/><br/>
Textbook of marketing of services :  the Indian experience/ 
by Nimit Chowdhary, Monika Chowdhary 
 - New Delhi :  Macmillan India,  2005 
 - xiii,445p. :  ill.,map;  24cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>140392760x(pbk)  Rs.240.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Service industries--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.809 54