TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation
SN  - 8120330447
U1  - 658.8072 22
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing research
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -