Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation/ 
Naresh K. Malhotra 
 - 5th ed. 
 - New Delhi :  Prentice-Hall of India,  2006 
 - xxx, 811, [69]p. :  ill. , maps, ports.;  28 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8120330447  Rs.475.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8072