TY  - BOOK
AU  - Perry,Alycia
AU  - Wisnom,David
TI  - Before the brand: creating the unique DNA of an enduring brand identity
SN  - 007058446X(pbk)
U1  - 658.827 22
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Brand name products
KW  - Trademark
KW  - Design
KW  - Advertising
KW  - Marketing
KW  - Management
N1  - Incl.index; Incl. bib. ref
ER  -