Perry, Alycia <br/><br/>
Before the brand :  creating the unique DNA of an enduring brand identity/ 
Alycia Perry with David Wisnom III 
 - New Delhi :  Tata McGraw-Hill Education,  c2003 
 - xii, 228 p ;  21cm. 
<br/><br/> Incl.index 
<br/><br/>Incl. bib. ref. 
<br/><br/><label>ISBN: </label>007058446X(pbk)  Rs.195.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Trademark--Design<br/>Advertising--Brand name products<br/>Brand name products--Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.827