TY  - BOOK
AU  - Nadeau,Raymond A.
TI  - Living brands: collaboration, innovation, customer fascination
SN  - 0070659214 (pbk)
U1  - 658.827 22
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Brand name products
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -