Nadeau, Raymond A. <br/><br/>
Living brands :  collaboration, innovation, customer fascination/ 
Raymonnd A. Nadeau 
 - New Delhi :  Tata McGraw-Hill Education,  c2007 
 - xxxiv, 302 p. :  ill., ports;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070659214 (pbk)  Rs.395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Advertising--Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827