The Scope of integrated marketing communications in India - Kurl, Deepika; University Microfilms International, Ann Arbor, Mich.; San Jose State University, 2002 - Dissertations (Ann Arbor, Mich. : University Microfilms International, 2007)
Mimeograph copy by University Microfilms International, Ann Arbor, Mich.
Thesis (Ph.D.) - San Jose State University, 2002
References: p. 157-161
Keywords: Communication in marketing -- India; Marketing -- India