Kurl, Deepika <br/><br/>
The Scope of integrated marketing  communications in India/ 
Deepika Kurl 
 - Ann Arbor, Mich. :  University Microfilms International,  2007 
 - vii, 169 p.;  22 cm. 
<br/><br/> Mimeograph copy by University Microfilms International, Ann Arbor, Mich. 
<br/><br/>Thesis (Ph.D.) -  San Jose State University, 2002 
<br/><br/>References: p. 157-161 
<br/><br/><label>ISBN: </label> $85.10 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--India<br/>Marketing--India
<br/><br/><label>Dewey Class. No.: </label>658.8020954