Upshaw, Lynn <br/><br/>
Truth :  new rules for marketing in a sheptical world/ 
Lynn Upshaw 
 - New Delhi :  PHI Learning,  c2008 
 - viii, 279 p. :  ill.;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788120335837  Rs.450.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Decision making<br/>Integrity
<br/><br/><label>Dewey Class. No.: </label>658.802