TY  - BOOK
AU  - Lorenz,Christopher
TI  - The design Dimension: product strategy and the challenge of global; marketing
SN  - 0631137475
U1  - 745.2 
PY  - 1986///
CY  - Oxford
PB  - Basil Blackwell
KW  - New products
KW  - Design, Industrial
KW  - Marketing
KW  - Decorative arts
N1  - Includes bibliographical references and index
ER  -