TY - BOOK AU - Bacon,Terry R. AU - Pugh,David G. TI - The behavioral advantage: what the smartest, most successful companies do differently to win in the B2B arena SN - 0814472257 U1 - 658.0019 22 PY - 2004/// CY - New York PB - Amacom KW - Organizational behavior KW - Organizational effectiveness KW - Strategic planning KW - Selling KW - Psychological aspects KW - Customer relations KW - Industrial management N1 - Includes bibliographical references and index ER -