Bacon, Terry R. <br/><br/>
The behavioral advantage :  what the smartest, most successful companies do differently to win in the B2B arena/ 
Terry R. Bacon and David G. Pugh 
 - New York :  Amacom,  c2004 
 - xi, 308p. :  ill.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0814472257  $ 27.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational behavior<br/>Organizational effectiveness<br/>Strategic planning<br/>Selling--Psychological aspects<br/>Customer relations<br/>Industrial management
<br/><br/><label>Dewey Class. No.: </label>658.0019