TY  - BOOK
AU  - Reichheld,Fred
TI  - The ultimate question: driving good profits and true growth
SN  - 1591397839
U1  - 658.1554 22
PY  - 2006///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Customer relations
KW  - Customer satisfaction
KW  - Customer loyalty
KW  - Employee motivation
KW  - Employee loyalty
KW  - Leadership
KW  - Success in business
N1  - Includes bibliographical references and index
ER  -