TY  - BOOK
AU  - Lenskold,James d.
TI  - Marketing ROI: the path to campaign, customer, and corporate profitability
SN  - 007059418x
U1  - 658.1554 22
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Capital investments
KW  - Evoluation
KW  - Rate of return
KW  - Profit
N1  - Includes bibliographical references and index
ER  -