Lenskold, James d. <br/><br/>
Marketing ROI :  the path to campaign, customer, and corporate profitability/ 
James D. Lenskold 
 - New Delhi :  Tata McGraw-Hill Education,  c2003 
 - xiv, 268 p.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>007059418x  Rs.285.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Capital investments--Evoluation<br/>Rate of return<br/>Profit
<br/><br/><label>Dewey Class. No.: </label>658.1554