TY  - BOOK
AU  - Fishkin,Charles A.
TI  - The shape of risk: a new look at risk management
SN  - 1403932883
U1  - 658.155 22
PY  - 2006///
CY  - Basingstoke, Hampshire, Eng.
PB  - Palgrave Macmillan
KW  - Risk management
KW  - Marketing
N1  - Includes bibliographical references and index; Glossary: p. 367 - 384
ER  -