Innovation that fits : moving beyond the fads to choose the right innovation strategy for your business/
Michael D. Lord, J. Donald deBethizy, Jeffrey D. Wager
- Upper Saddle River, N. J. : Pearson Prentice Hall, c2005
- xiv, 248 p.; 24 cm.
Includes index
0131438204 Rs.$27.95
International business enterprises--Technological innovation Industrial management--Technological innovation