Lord, Michael D.

Innovation that fits : moving beyond the fads to choose the right innovation strategy for your business/ Michael D. Lord, J. Donald deBethizy, Jeffrey D. Wager - Upper Saddle River, N. J. : Pearson Prentice Hall, c2005 - xiv, 248 p.; 24 cm.

Includes index

0131438204 Rs.$27.95


International business enterprises--Technological innovation
Industrial management--Technological innovation

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