TY  - BOOK
AU  - Jackson,Kevin T.
TI  - Building reputational capital: strategies for integrity and fair play that improve the bottom line
SN  - 0195161386
U1  - 658.408 22
PY  - 2004///
CY  - Kolkata
PB  - Oxford University Press
KW  - Business ethics
KW  - Leadership
KW  - Moral and ethical aspects
KW  - Organizational behaviour
KW  - Industrial management
KW  - Reliability
KW  - Honesty
KW  - Goodwill (Commerce)
N1  - Includes index; Bibliography : p. 211 - 217
ER  -