TY  - BOOK
AU  - Aubuchon,Norbert
TI  - The anatomy of persuasion
SN  - 9788120333109
U1  - 658.4052 22
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Persuasion (Psychology) in business
KW  - Persuasion (Rhetoric) in business
KW  - Selling
KW  - Leadership
N1  - Includes index
ER  -