Katsaros, John

Getting it right the first time : how innovative companies anticipate demand/ John Katsaros and Peter Christy - Westport, Conn. : Praeger, 2005 - xiv, : 159 p.; 24 cm.

Includes bibliographical references and index

0275984796 £ 19.99


Business forecasting
Business planning
New products--Management

658.40355