Barrenechea, Mark J.

Software rules : how the next generation of technology tools will increase strategic effectiveness-and create competitive advantage/ Mark J. Barrenechea. - New Delhi : Tata McGraw-Hill Education, 2004 - xii, 244 p.; 23 cm.

Includes index.

Glossary : p. 225-230

0070586233(pbk.) Rs. 250.00


Organizational effectiveness
Strategic planning--Computer programs
Electronic commerce

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