TY  - BOOK
AU  - Strauss,Judy
AU  - El-Ansary,Adel
AU  - Frost,Raymond
TI  - E-marketing
SN  - 8120330323 (pbk)
U1  - 381.1065 22
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Telemarketing
KW  - Marketing
N1  - Glossary: p.413-430; Includes bibliographical references and index
ER  -