Strauss, Judy
E-marketing/
Judy Strauss, Adel El-Ansary, Raymond Frost
- 4th ed.
- New Delhi : Prentice-Hall, 2006
- xxiii, 456 p. : ill., ports.; 24 cm.
Glossary: p.413-430 Includes bibliographical references and index
8120330323 (pbk) Rs. 325.00
Telemarketing
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