TY - BOOK AU - Franzosi,Roberto TI - Content analysis SN - 9781412933995 U1 - 401.41 22 PY - 2008/// CY - Los Angeles PB - SAGE KW - Content analysis (Communication) KW - Communication KW - Methodology N1 - Includes bibliographical references and index; vol.1. What is content analysis? Defining the methodological playing field - xlx, 339 p. -- vol.2. Refining the playing field: methodological advances - vi, 359 p. -- vol.3. Applications: a focus on mass media - vii, 464 p. -- vol.4. From advertising to protest and violence: extending the range of applications vi, 457 p ER -