Content analysis/ edited by Roberto Franzosi - Los Angeles : SAGE, 2008 - 4v.; 24 cm. - Sage benchmarks in social research methods .

Includes bibliographical references and index

vol.1. What is content analysis? Defining the methodological playing field - xlx, 339 p. -- vol.2. Refining the playing field: methodological advances - vi, 359 p. -- vol.3. Applications: a focus on mass media - vii, 464 p. -- vol.4. From advertising to protest and violence: extending the range of applications vi, 457 p.

9781412933995 £600.00(set of 4 vols.)


Content analysis (Communication)
Communication--Methodology

401.41