Andreasen, Alan R

Strategic marketing for nonprofit organizations/ Alan R Andreasen , Philip Kotler and Dheeraj Sharma - 7th edition - Noida: Pearson, 2019 - xxvii, 535p. : ill. ; 24 cm

Includes Indexes.

9789353435035 Rs. 629.00


Nonprofit organizations--Marketing --Case studies
Marketing --Case studies

658.802 / An 53