TY  - BOOK
AU  - Thomas,Richard K.
AU  - Calhoun,Michael
TI  - Marketing matters: a guide for health care executives
SN  - 9788120335738(pbk.)
U1  - 362.1068 22
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning
KW  - Medical care
KW  - Marketing
KW  - Health services administration
ER  -