Thomas, Richard K. <br/><br/>
Marketing matters :  a guide for health care executives/ 
Richard K. Thomas, Michael Calhoun 
 - New Delhi :  PHI Learning,  2008 
 - xv, 151 p.;  23 cm. 
 - American College of Healthcare Executives .
<br/><br/><label>ISBN: </label>9788120335738(pbk.)  Rs.195.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care<br/>Medical care--Marketing<br/>Health services administration
<br/><br/><label>Dewey Class. No.: </label>362.1068