TY  - BOOK
AU  - Newson,Doug
AU  - Turk,Judy Vanslyke
AU  - Kruckeberg,Dean
TI  - This is PR: the realities of public relations
SN  - 053455962X
U1  - 659.2 
PY  - 2000///
CY  - California
PB  - Wadsworth Thomson Learning
KW  - Public relations
KW  - Public opinion
KW  - Mass media
KW  - Crisis management
N1  - Includes index
ER  -