TY  - BOOK
AU  - Suresh,N.
AU  - Chaudhuri,Rajat
AU  - Mehta,Pradeeps S.
AU  - Chatterjee,Bipul
TI  - Role and the impact of advertising in promoting sustainable consumption in India
SN  - 8187222093
U1  - 659.1965882 
PY  - 1998///
CY  - Jaipur
PB  - Centre for International Trade, Economics and Environment
KW  - Advertising
KW  - India
KW  - Sales promotion
KW  - Advertisers
ER  -