TY  - BOOK
ED  - Association of National Advertisers
ED  - Point - of - Purchase Advertising Institute
TI  - Advertising at the point of purchase
U1  - 659.157 
PY  - 1957///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Purchasing
KW  - Merchandising
N1  - Includes index
ER  -