Advertising at the point of purchase/ 
edited and compiled by Association of National Advertisers and Point - of - Purchase Advertising Institute 
 - New York:  McGraw-Hill,  1957 
 - vii, 240 p.;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 7.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Purchasing<br/>Merchandising
<br/><br/><label>Dewey Class. No.: </label>659.157