Schulberg, Pete <br/><br/>
Radio advertising:  the authoritative handbook/ 
Pete Schulberg 
 - 2nd ed. 
 - Illinois:  NTC Business Books,  c1996 
 - xvi, 240 p.;  22 cm. 
<br/><br/><label>ISBN: </label>0844231185  $ 29.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio Advertising<br/>Broadcast advertising<br/>Radio braodcasting
<br/><br/><label>Dewey Class. No.: </label>659.142