TY  - BOOK
AU  - Hodgson,Richard S.
TI  - The Dartnell direct mail and mail order handbook
U1  - 659.133 
PY  - 1965///
CY  - Chicago
PB  - Dartnell
KW  - Advertising, Direct-mail
KW  - Mail - Order business
KW  - Direct marketing
KW  - Cooperative advertising
N1  - Includes index
ER  -