Hodgson, Richard S. <br/><br/>
The Dartnell direct mail and mail order handbook/ 
Richard S. Hodgson 
 - Chicago:  Dartnell,  1965 
 - 1102 p.;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 48.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Direct-mail<br/>Mail - Order business<br/>Direct marketing<br/>Cooperative advertising
<br/><br/><label>Dewey Class. No.: </label>659.133