TY  - BOOK
AU  - Schwab,Victor O.
TI  - How to write a good advertisement: a short course
U1  - 659.1322 
PY  - 1962///
CY  - New York
PB  - Harper
KW  - Advertising
KW  - Advertising copy
KW  - Advertising agencies
N1  - Includes index
ER  -