Schwab, Victor O. <br/><br/>
How to write a good advertisement:  a short course/ 
Victor O. Schwab 
 - New York:  Harper,  c1962 
 - xviii, 227 p.;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 20.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising copy<br/>Advertising agencies
<br/><br/><label>Dewey Class. No.: </label>659.1322