TY  - BOOK
AU  - Norins,Hanley
TI  - The Compleat copywriter: a comprehensive guide to all phases of advertising communication
U1  - 659.1322 
PY  - 1966///
CY  - New York
PB  - McGraw-Hill
KW  - Copywriters
KW  - Advertising copy
KW  - Communication in marketing
KW  - Advertising media planning
ER  -