TY  - BOOK
AU  - French,Elbrun Rochford
TI  - The Copywriter's guide
U1  - 659.1322 
PY  - 1959///
CY  - New York
PB  - Harper
KW  - Advertising copy
KW  - Advertising media planning
KW  - Broadcast advertising
KW  - Advertising, Direct-mail
N1  - Includes index
ER  -