The Copywriter's guide/ 
edited by Elbrun Rochford French 
 - New York:  Harper,  c1959 
 - xiv, 536 p.;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 11.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Advertising media planning<br/>Broadcast advertising<br/>Advertising, Direct-mail
<br/><br/><label>Dewey Class. No.: </label>659.1322