TY  - BOOK
AU  - Caples,John
TI  - Tested advertising methods
U1  - 659.132 
PY  - 1977///
CY  - Bombay
PB  - D.B. Taraporevala
KW  - Advertising
KW  - Advertising copy
KW  - Advertisers
N1  - Includes index
ER  -