Caples, John <br/><br/>
Tested advertising methods/ 
John Caples 
 - 4th rev. ed. 
 - Bombay:  D.B. Taraporevala,  1977 
 - 218 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 10.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising copy<br/>Advertisers
<br/><br/><label>Dewey Class. No.: </label>659.132